TUI Holiday Open Day
The search discovery tool that lets your perfect holiday find you.
TUI are the world’s leading leisure group. Their Thomson and FirstChoice stores can be found on high streets all over Europe. But TUI had a problem – they were having trouble convincing millennials they had the holiday for them. The 40-year-old ritual, of popping into a travel agent and picking up a hefty brochure full of TUI holidays, is happening less and less.
Our idea: Holiday Open Day – an immersive video platform that lets you test drive a holiday from the comfort of your iphone, tablet or computer.
Much like the open gaming structure, viewers could take a tour of a resort and curate their day according to their interests. Depending on the decisions they made, the platform would calculate which TUI holiday would be most suited to them, finding them a deal in an instant.