TUI are the world’s leading leisure group. Their Thomson and FirstChoice stores can be found on high streets all over Europe. But TUI had a problem – they were having trouble convincing millennials they had the holiday for them. The 40-year-old ritual, of popping into a travel agent and picking up a hefty brochure full of TUI holidays, is happening less and less.

Our idea: Holiday Open Day – an immersive video platform that lets you test drive a holiday from the comfort of your iphone, tablet or computer.

Much like the open gaming structure, viewers could take a tour of a resort and curate their day according to their interests. Depending on the decisions they made, the platform would calculate which TUI holiday would be most suited to them, finding them a deal in an instant.