TK Maxx – ‘The Sing Song’

Christmas is getting predictable... wasn't it better when it was surprising?

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TK Maxx sells a surprising range of items at ridiculously surprising prices. So for their 2016 Christmas campaign we wanted to remind people of the joys of a surprising Christmas. Andreas Nilsson – of Volvo Epic Split, fame directed the TV. Online, we bought the baby character from the ad to life. Throughout all of December you could chat to Baby Oracle, the world’s cutest chatbot on Facebook Messenger; and from the answer’s you told him, he would generate you a personalised film that would give your friends permission to surprise you this year.