Ingress Prime – Pick Your Side

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Using Artificial Intelligence to recruit the hearts and minds of new players to the game of Ingress Prime.

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Ingress Prime is the original Augmented Reality mobile game from the makers of Pokémon GO.

In the game two sides battle it out for control of the world. With the game relaunching, we were tasked with recruiting new players.

In keeping with the game, we created two opposing artificial intelligences (AIs) to autonomously produce recruitment propaganda. We handed over the training of these AIs to the existing players using Natural Language Processing.

The above film is the launch trailer. And the images below are examples of actual outputs completely assembled by our AIs.

The campaign is still live and is evolving as it goes.