Vauxhall Alert

A late night radio advert mixed to help keep drivers awake.

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Vauxhall were always looking for clever ideas that amplified their mission to make driving safer.

One night, we came across Beta waves in a scientific white paper, and speaking to sound engineers realised we could mix them into any audio track.

Beta waves (12 to 38 Hz) in the brain dominate our normal waking state of consciousness when attention is directed towards cognitive tasks and the outside world.

From there we created a radio advert to run on late night stations which included this beta frequency.